The Future of Sun Care: 2024

The Future of Sun Care: 2024

The future of sun care is evolving with a focus on intensifying sun safety messaging, emphasizing sensory benefits, and promoting sustainability in sunscreen products. Consumers are increasingly interested in sun care products with added skincare benefits, pushing brands to innovate in the sun care market. The industry is also seeing a shift towards holistic skincare solutions that offer additional skin health benefits beyond UV protection. Key trends include the exploration of innovative marine and plant SPF alternatives, highlighting specific sun-exposure- related skin issues, and leveraging anti-ageing communication to attract younger generations.

  • Consumers are seeking sun care products with added beauty benefits, showcasing a growing interest in skin protection and appearance.
  • The global sun care market is experiencing a medicalisation trend, with consumers looking for products that offer additional skin health benefits beyond UV protection.
  • Brands are recommended to amplify sun safety communication, improve sensory experiences, and align sustainability initiatives with consumer values to drive usage and innovation in the sun care category. 
  • Innovations in sun care include exploring innovative marine and plant SPF alternatives, leveraging large molecules to block UV radiation, and converting UV rays into visible light with beauty benefits. 
  • There is a growing demand for sun care products that not only provide sun protection but also address specific skin concerns like hyperpigmentation and age-related issues.
  • Brands can promote oral photoprotection supplements as an essential tool for preventive skin ageing, complementing topical sunscreens to offer a holistic defense against solar radiation.
  • Enhancing sensory qualities in sun care products, such as improving texture and appearance, can encourage regular usage by addressing consumer preferences and barriers to sunscreen application. 

Source: Mintel

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